Beefeater Skyline
PROMOTIONAL PACKAGING
Promotional pack for the launch of the new gin Beefeater 24, inspired by fines botanicals and exotic teas.
"Beefeater 24 comes in a handsomely designed bottle that stylishly combines the old and the new. The botanical design on the bottle has its roots in the Arts and Crafts era of the early 20th century".
Beefeater 24 adverts reminds us to the skyline and the city of London itself and that was our concept to develop the packaging.
Idea // concept image
Pack // External view of the packaging, with the cover on it.
Pack // Cover out.
Pack // It has 2 parts, the skyline with the bottle that can stay as a totem in the store and the the other that informs the costumer about the diferences between Beefeater 24 and the regular one.
Pack // The consumer can smell the teas added to the gin.
Project in collaboration with Elena Vicente and Anna Figueroa.
